Crown League

Nike tasked me with stirring the spirit of a city through customized Nike apparel that built a deeper connection between House Of Hoops and Toronto hoop culture. With crafted hyper-local "Claims" that spoke in a distinctly 6ixSide dialect, consumers had the opportunity to personalize their purchases with their Toronto slang "Claims" of choice. Additionally, we curated the Foot Locker Canada social channel for Nike Crown League with colloquial captions.

↓

StirlingStudio-CrownLeague-Claims-Project-1.png

 

StirlingStudio-CrownLeague-Claims-Project-2.jpg
StirlingStudio-CrownLeague-Claims-Project-4.png
StirlingStudio-CrownLeague-Claims-Project-3.png
StirlingStudio-CrownLeague-Claims-Project-5.png
StirlingStudio-CrownLeague-Claims-Project-6.png
 
StirlingStudio-CrownLeague-Claims-Project-7.png
 
StirlingStudio-CrownLeague-Claims-Project-8.png
StirlingStudio-CrownLeague-Claims-Project-9.png
StirlingStudio-CrownLeague-Claims-Project-10.png

Scope

 

Creative Direction / Art Direction / Content Production / Graphic Design / Photography / Copywriting / Concept Development / Campaign

Previous

Community 54
Next

Come Out Of Nowhere