Come Out Of Nowhere
There was no official start to the basketball season until now. The Come Out of Nowhere high school activation laid the foundation as the start to basketball in Toronto. Nike asked that I lead the creative direction, curate the journey and location as well as offering copywriting and context. Six Nike High School Basketball teams arrived at the century-old landmark location whose kilns produced the bricks that built the foundation of the city — one brick at a time. Inside these same walls, through six inspired sessions, we provided the building blocks to Come Out of Nowhere and changed the game — one team at a time.
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6 Teams. 6 Sessions.
We elevated and energized the start of the high school basketball season with sessions including expert speakers, a gear up and photoshoot experience, along with a surprise Q&A family dinner with DeMar DeRozan, which was live-streamed on Facebook. The Sessions were focused on the key building blocks of the game, preparing the teams with everything they need to write their own “Come Out Of Nowhere” stories.
