Community 54 x Timberland

I partnered with Community 54 to create and produce a duo of films showcasing the allure of one of Timberland’s most iconic silhouettes — The Timberland 40th Anniversary "40 Below" Super Boot as it made its comeback for the first time since 1979 as part of the celebratory collection. The striking content campaign of the murdered-out all-black silhouette boosted awareness and attendance, causing the boot to sell out in under an hour along with a collection of custom-made apparel that accompanied the offering.

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