Sport Changes Everything

Nike believes that the basketball culture in The 6ix is one of a kind and Nike Toronto’s iteration of the ‘Sport Changes Everything’ campaign goes back to the park. I partnered with Nike to highlight that world through photo, video, written and spoken word — amplifying what makes the city unique, from a sports perspective. The anthem film features a hyper-local athlete story that launched on social to ignite and inspire the community to take it back to where it starts.

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