Nike x NBA

Nike commissioned me to pen the 'Toronto Wants It All' manifesto for the national in-store and online campaign that span across multiple agencies' creative productions to launch the Nike x NBA partnership. To complement the flagship Foot Locker House of Hoops in-store activation, a series of illustrations were designed by Ghostface Adam for a consumer customization booth of screen-print graphics and stickers. To share across content verticals, video and photography assets were also produced that styled the Raptors jersey in a distinctly Toronto visual voice. The new threads were sewn deftly into the city's fabric with an energy and authenticity that reverberated beyond our borders.

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