'95 Live

Nike sought to celebrate, capture, and contextualize hoops culture through storytelling surrounding the release of their Hardwood Classic jersey collection. Through a visually evocative editorial, we featured a curated creative contingent, visually sewn together in fits inspired by their passion for the sport, city, and the team they represent.

Scope

 

Creative Direction / Location Scout / Photography / Photography Production / Graphic Design / Copywriting / Talent Acquisition / Concept Development / Campaign / Social Strategy / Executive Production

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Worldwide Collection

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Gotta Shine