Central Tech — Jordan Brand Team Kit

Central Tech is an integral piece to the foundation of our city. A cornerstone of excellence. The inspiration for the Jordan x Central Tech Team Kit is evoked from its rich history, heritage and storied past. The text treatment is an ode to the structure, permanence and iconic masonry crafted by Scottish stonemasons over a century ago. Chiseled dutifully and painstakingly handcrafted, notes of aspiration and direction adorn this historic institution, most notably in the form of a crest over the main entrance where the stonework bears the coat of arms of the City of Toronto. Across the bottom of this crest carries the legend "Industry, Intelligence, and Integrity". This new concept builds upon these tenants, creating a visual architecture that not only respects the traditions of Central Tech, but also looks ahead to the promise of a great future.